In the past, the promotion of the availability of a rental of holiday homes was limited to some local channels: printed advertising, brochures delivered or hanged in the city, postcards left in local establishments and word of mouth. With the arrival of the Internet, a new option has been created to commercialize holiday rentals. Now you can promote your rented house around the world relatively cheaply and easily. You can create your own website or take advantage of the listings of sites that attract you traffic.
In this first part of nearby articles, you can learn about the basics of how to promote a holiday home. Each of the additional fees in this series will deepen in several aspects about the commercialization of vacation rentals in various ways.
Marketing of vacation rentals with individual websites
It has become very easy for anyone to buy a domain and accommodation package and promote a rental of holiday homes online. In addition, you do not need to know HTML or be an experienced web designer to take advantage of rental marketing services in this way; There are many programs that have been created that facilitate the creation of a simple-looking website. You want to make sure that your holiday home rental site is as professional as possible and contains photos inside and out, as well as details of all available amenities. You can also include information on price and availability, if you like, or you need the interested parties to contact you for more information. And make sure you have the way that visitors can contact you.
The core of your rental vacation rental site should serve as an online version of a brilliant brochure that you can deliver to potential tenants. You will learn more about how to create great places to market vacation rentals and how to make them notice in future articles in this series.
Holiday rental homes
Whether you want to create your own website for vacation home rental property or want to make an easy way to advertise your home, you may want to see the advantages of vacation rental websites. These sites facilitate the rental of marketing vacations by compiling lists of houses for rental of owners and / or companies to help bring the tenants to your door. Many holiday rental homes charge a small fee for your listing, but they allow you to incorporate photos, text and a link to your site. These sites can also provide tenants with contact with homeowners. Future articles will show you what to look for in a place to rent holiday homes and how to promote a holiday rental along with the many listings available.
Marketing of holiday rentals with printed advertising: from leaflets to newspaper ads
While the Internet is an extremely important tool for marketing vacation rentals, traditional marketing venues can make a difference if you want to attract tenants. You can create flyers with images of your home, prices and list of services that you can publish in the city where your holiday home rental is. This is an extremely cheap way to notice, but it is important to design your brochures with attractive images and easy-to-read text. You can also create postcards with this information that can be sent by email to local homes or placed in local stores so that visitors and residents can be picked up.
Another option to commercialize vacation rentals is to publish ads in the classified section of any local newspaper. The disadvantage of this is that you may end up paying a lot for an ad that will only see a limited number of people, but this same ad will specifically target the area for your holiday home rental and can get strong results .
Preparation of rental property for holiday homes
No matter how you choose when you rent your marketing vacations, you should take photographs of your home to put them on the web, in the newspaper or in a brochure. Make sure that you prepare your home so that it looks as good as possible – that the lawn be cut, that the pool area be tidy, that the windows be clean, etc. Then, make a series of photos from different angles of the home so that a potential tenant knows exactly what you will find. If you can, add something to your home that highlights. For example, use colorful curtains or take your picture at night. Above all, be sure to give people a reason to look more closely at what you have to offer in a holiday home rental.
Word of mouth
The easiest and cheapest way to market vacation rentals is word of mouth. Tell anyone and everyone that you have available housing. Tell your friends, tell your neighbors, tell the people of the bank and the grocery store. While the person you say may not be the next person to rent a home, you may have a friend or relative that is on the market to rent a vacation home.
Below is a small sampling of options that you can make to market holiday rentals to be booked throughout the year. Future articles will provide you with more detailed information on these options, as well as additional tips and ideas on how to successfully promote a vacation rental.